Advertisers
The Pulse Platform increases your ability to measure broadcast and print advertising while also improving your response rate. Moreover, Pulse works with all your current advertising, with very little change to the current creative content. By offering more channels to respond to your ads, you are able to increase the number of people that respond to your advertising. Because the Pulse platform utilizes the power of text messaging from a cell phone, it overcomes one of the major obstacles to relying on a website or call center for your advertising call to action. The majority of US consumers carry cell phones and most have those phones with them at all times. So when they see an advertisement on a train or waiting in a doctor’s office they can respond to your ad.